INFOADVISOR™ Strategic Authority Marketing (12 Month Video Course)

The Strategic Authority Marketing Program is a 12-month strategic marketing acceleration program that helps INFOGOV.com® INFOADVISOR™s design, build, and implement a marketing system that automatically, consistently, and predictably generates qualified prospect conversations — and converts them into premium client engagements. The program is structured across three phases, aligned to the People-Process-Technology pillars of the InfoGov® Unified Governance Framework:
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As an INFOADVISOR™, you carry one of the most distinctive professional mandates in the market: to be a trusted advisor in the complex, high-stakes world of information governance, risk, compliance, privacy, and security.

Yet even the most skilled INFOADVISORs face the same challenge — translating deep expertise into a consistent, scalable flow of premium client engagements.

The Strategic Authority Marketing Program was built to solve exactly that problem. It gives you a proven 12-month system to position your authority, attract qualified prospects from across InfoGov’s 11 client personas, and build a marketing engine that runs — without requiring you to chase every opportunity.

What Is the Strategic Authority Marketing Program™?

It is a proven 3-phase, 12-month growth system designed specifically for INFOGOV.com® INFOADVISORs™. It helps you:

•      Position yourself as the clear authority in your area of the Unified Governance Framework

•      Attract a consistent stream of pre-qualified prospects aligned to InfoGov’s 11 client personas

•      Build marketing and sales systems that operate without you having to personally run every campaign


If you are currently experiencing any of the following, this program is your pathway forward:

✘ Depending on referrals and networking to keep engagements flowing

✘ Discounting your advisory fees to win deals

✘ Being treated as a commodity rather than a risk-reducing strategic partner

✘ Engagements that spiral out of scope or stall because the wrong stakeholders are involved

✘ No scalable system for moving prospects from awareness to a signed statement of work


The Strategic Authority Marketing Program installs a self-reinforcing business growth engine that:

✅ Generates new high-quality leads daily from across InfoGov’s target personas

✅ Creates new qualified sales opportunities weekly

✅ Secures new premium client engagements monthly

All while building long-term brand authority grounded in the InfoGov® ethos: Data, Information, Knowledge, Wisdom, Trust.

Course content

13 sections | 62 lessons